Welcome to HubSpot!

So you're officially a HubSpotter.  

It's time to get excited for the journey ahead.

 

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Congratulations! Whether Orienation Day will be your first day at HubSpot or you have been with us for a while, we are thrilled to have you as a member of our Team here at HubSpot! As a , you'll play an integral part in driving this organization to new levels.

This page will give you all the details you need for your first few days at HubSpot, including: 

  • Your first day at HubSpot and New Hire Orientation
  • Your first weeks of New Hire Training
  • Important information about the HubSpot organization and our software

Take some time to carefully read through this page and familiarize yourself with what lies ahead.

We look forward to meeting you!

TRAINING TIMELINE

HubSpot's New Hire Training Programs

 

Every new hire will go through at least the first few days of training after starting here at HubSpot.
To help prepare you for what lies ahead, study the timeline below. 

 

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    Day 1

    New Hire Orientation

    Where to go, what to expect, and how to dress.

    Please arrive for New Hire Orientation promptly at 9:00 am EST. Our Headquarters are located at:

    25 First Street
    Cambridge, Massachusetts 02141

    Please come with an appetite! Our Culture Team will provide you with a great breakfast and some coffee.

    For those of you with some "first day jitters" about what to wear, rest assured we don't expect you to wear a suit. We are a casual office without a formal dress code and would encourage you to "Use Good Judgement" when picking out your outfit for the day. If you have any doubts, opt to over dress rather than under dress.

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    Day 2-6

    Product Training

    The HubSpot Fundamentals

    A firm grasp of why we do what we do and how we do what we do is the fundamental ingredient for success at HubSpot.

    During these first 6 days, you'll live, breathe, and eat all things Inbound Marketing and the HubSpot software suite. During your daily 9:00 am - 5:00 pm EST trainings, our Product and Inbound Marketing Trainers will see to it that you've learned the best practices and functionality of our software. By the time you've left these 7 days of training you'll be a lean, mean, HubSpotting machine.

    There's no sugar coating things ...

    Product Training is intense. Your training schedule will be demanding. There will be homework to complete after your sessions and you'll be responsible for all aspects of your personal learning. Stay focused and keep your eyes on the prize.

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    Day 7

    New Hire Training Test

    Test your Software and Inbound Marketing Knowledge

    Now that you're an expert in all things Inbound Marketing and HubSpot, it's time to put your knowledge to the test.

    On Day 7, you'll take our Product and Inbound Marketing Exam. This 90 minute test is made up of 50 questions about the Inbound Marketing best practices and software functionality. Everything you need to know to pass the test will be shared with you during Product and Inbound Marketing Training.

    To ensure you fully understand all the key concepts and crush this test, Katie and Nick, our Product and Inbound Marketing Trainers will host a lengthy study session to review the materials covered during the first 6 days of training.

Role-Specific Training

 

Now that you've grasped the foundational functionality of our software and have learned the Inbound Marketing Methodology, it's time to develop the skills necessary to crush it in your role here at HubSpot. Below you will find information regarding the training programs designed specifically for your role.

( If you're unsure which segment you fall into, feel free to reach out to our Training Specialists Team with questions. )

Services New Hire Training

Learn More

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      Day 8

       

      Services New Hire Training
      Build the Foundation of Success

       

      Services New Hire Training will provide you with all the knowledge and skills you need in order to be a successful member of the Services organization here at HubSpot. As a strategic and trusted advisor to our customers, you'll spend the next 2 weeks of your new hire experience perfecting the art of Solving for the Customer.

      During Services New Hire training, your schedule will remain jam packed with daily training sessions. Our Services Trainers, MK Getler and Ian Matthews will teach you the key principles to drive a customer's business to success with our software and methodology.

      While Services New Hire Training will be challenging, we assure you that once you've completed our training, you'll be able to confidently connect with customers and strategically unlock their full potential in their partnership with HubSpot.

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      Day 19

       

      New Hire Project Presentation
      Demonstrate your knowledge and skills.

       

      During the first 19 days of Product and Inbound Marketing Training and Services New Hire Training, you will be expected to complete a New Hire Project and present this project to the Learning and Development Team and the Services Leadership.

      The purpose of the project is simple: Use our software like a marketer would to build a website for a business ( real or imaginary) and build an Inbound Marketing strategy to Attract new visitors to your website, Convert those visitors into leads, and Close those leads as customers. The best way to empathize with a customer is to get a first-hand look inside every tool within our platform and explain the tactics and strategies used to build your own business through Inbound Marketing.

      The project is meant to be challenging, but it's also extremely rewarding. During your first day, we'll provide you with guidelines and check points to ensure you stay on top of your goals and hit your metrics. While we do schedule time for you to work on your project during office hours, there will likely be time spent time outside of the office working on your website or preparing for your presentation.

      Prior to arriving on your first day, please come prepared with a business idea in mind. The more thought you've put into developing this idea in advance of your first day, the easier the project will be throughout training. This idea should not be a lifestyle blog. There should be a clear product and/or service available for your business to market. To ensure that you've selected the right idea, your business should have a clear concept of a Customer and a Lead.

      During your first day of Training, you will work with MK to ensure that your idea will work well for the purposes of this project. Any questions you may have about the project will be answered the first day immediately following lunch.

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      Day 22

       

      Role Specific Bootcamp
      The first steps towards mastering the day-to-day of your role.

       

      Now that you've nailed your New Hire Project Presentation, it's time to focus your sights towards mastering your role. Each and every role here on the HubSpot Services Team is responsible for a certain aspect of delivering world-class customer services aimed at driving our customers' success. To ensure that you're prepared to transform your customers' businesses, we've worked closely with the Subject Matter Experts on each Services Team to develop a Role-Specific Bootcamp.

      The Bootcamp designed specifically for your role will include training sessions to help you stay operationally efficient and organized. You'll also be exposed to the types of common conversations you'll be leading with our customers. Our advice to you: ask lots of questions! The more you immerse yourself in your learning, the more prepared and confident you will be to drive these converations on your own.

Sales New Hire Training

Learn More

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        Day 8

         

        Sales New Hire Training
        Build the Foundation of Success

         

        Sales training will provide you with all the knowledge and skills you need in order to be a successful member of the sales organization here at HubSpot. We'll dive into our unique sales process, and teach you the ins and outs of connecting with prospects and potential customers.

        Month one training begins immediately after PIMT ends. Your schedule will reamain consistent, meaning we'll keep you for a majority of the day. During this time, we'll dive into key principles such as research and prospecting, and how to have a connect call.

        All in all, sales training lasts three months. We decrease the time spent in training as you get ramped up. When all is said and done, though, you'll be able to confidently connect with prospects and have intelligent conversations around a company's needs.

        Bring your 'A' game every day...

         

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        Day 19

         

        New Hire Project Presentation
        Test your Product and Inbound Marketing Knowledge

         

        During the first 19 days of Product and Inbound Marketing Training and Sales New Hire Training, you will be expected to complete a New Hire Project and present this project to the Learning and Development Team and Sales Leadership.

        The purpose of the project is simple: Use our software like a marketer would to build a website for a business (real or imaginary) and build an Inbound Marketing strategy to Attract new visitors to your website, Convert those visitors into leads, and Close those leads as customers. The best way to empathize with a customer is to get a first-hand look inside every tool within our platform and explain the tactics and strategies used to build your own business through Inbound Marketing.

        The project is meant to be challenging, but it's also extremely rewarding. During your first day, we'll provide you with guidelines and check points to ensure you stay on top of your goals and hit your metrics. While we do schedule time for you to work on your project during office hours, there will likely be time spent time outside of the office working on your website or preparing for your presentation.

        Prior to arriving on your first day, please come prepared with a business idea in mind. The more thought you've put into developing this idea in advance of your first day, the easier the project will be throughout training. This idea should not be a lifestyle blog. There should be a clear product and/or service available for your business to market. To ensure that you've selected the right idea, your business should have a clear concept of a Customer and a Lead.

        During your first day of Training, you will work with the Sales Training team to ensure that your idea will work well for the purposes of this project. Any questions you may have about the project will be answered the first day immediately following lunch.

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        Day 22

         

        Role- and Segment-Specific Trainings
        The first steps towards mastering the day-to-day of your role.

         

        Now that you've nailed your New Hire Project Presentation, it's time to focus your sights towards mastering your role. To ensure that you're prepared to transform your customers' businesses, the Sales Training team worked closely with Subject Matter Experts from the Sales Department to develop Role- and Segment-Specific Trainings.

        The Trainings are designed specifically for your role -- whether that's a BDR, ISC, SDR, IMS, etc. -- will include training sessions to help you stay operationally efficient and organized. You'll also be exposed to the types of common conversations you'll be having with our customers and prospects. Our advice to you: ask lots of questions! The more you immerse yourself in your learning, the more prepared and confident you will be to drive these converations on your own.

Support New Hire Training

Learn More

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        Week One

         

        Support New Hire Training
        Build the Foundation of Success

         

        After your first day of onboarding, you will join our Support trainer Linnet Walker for the next four days to learn what being a Customer Support Specialist at HubSpot is all about. In addition to learning about how your role impacts the business, we will be covering Inbound best practices, what good customer service looks like, and the basics of troubleshooting in context of supporting software. You will also get to listen to live customer calls by shadowing Customer Support Specialists in the role already!

         

        You will also begin to leverage your resources like Team Treehouse and HubSpot's own Inbound Certification to begin to get you up-to-speed on the technical and marketing sides of your role. Overall, your goal this week is to get into the mindset of HubSpotter, and how we approach serving our customers.

         

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        Week Two

         

        Product Training 

        It’s time make like a sponge and absorb! During week two, we will be diving into the HubSpot Marketing and Sales platforms through a series of classes and activities. You will learn about HubSpot applications like Contacts, Lists, Emails, Workflows, the COS (our content management system), Reports, Integrations, and more.  

        Our training team will work closely with you to develop your product knowledge, and we will introduce you to common questions and roadblocks that our customers encounter. You will also be taking mock calls with our team to get you comfortable with working on the phone, easing you into the coaching period coming next week.

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        Weeks Three & Four


        Coaching

        The next two weeks are time for you to put the skills you’ve been learning so far to use. Our lovely coaches will be working with you to develop your workflow as you begin to talk to our HubSpot customers, first through email webtickets and eventually through inbound phone calls.

        Throughout these two weeks, there will still be some classroom sessions to dive deeper into certain parts of the product, but the goal is to empower you to utilize your resources and feel confident in talking on the phone to our customers. By the end of week four, you should be comfortable taking calls independently and solving for our customers in every interaction you have with them.

For All Non-Customer Facing Roles

Learn More

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Due to the unique nature of your role, your team has designed a comprehensive on-boarding plan tailored specifically to ensure that you're ready to crush it in your role.

On your first day, the members of the Learning and Development and Culture Teams will outline clear expectations for your training after the first day of Orientation.

TRAVELING TO CAMBRIDGE

International Travel FAQs

 

If you are traveling to Cambridge from one of our 5 international offices, you're likely curious about some of the details surrounding your trip. Below you'll find the most frequently asked questions asked about traveling to Cambridge.

 

Will I need to make my own travel and hotel arrangements for New Hire Training?

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HubSpot will book all travel and hotel arrangements for you and will be paid in full by HubSpot. You will not have to put a credit card down for the hotel or make any payments upon arrival.

What hotel will I be staying in?

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We reserve rooms for all of our global new hires at the Residence Inn in Kendall Square. The hotel is a 20 minute walk from the office and there is also a free shuttle.

Can my partner / family travel to Cambridge with me for New Hire Training?

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You are more than welcome to have guests join you in Cambridge though it’s good to remember there there will be a lot of learning and a lot of getting to know HubSpotters while you are in Cambridge. Your guest’s travel costs will not be covered by HubSpot and guests are not permitted to attend any New Hire activities.

Can I expense laundry while I am traveling for New Hire Training?

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If you’ll be joining us in Cambridge for one week or more, you are welcome to use the laundry services at the Residence Inn. Please be sure to keep your receipts in order to be reimbursed!
Can I expense my meals?

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Breakfast is included with your hotel reservation and is not reimbursable. On days where lunch and dinner are not provided you may submit for reimbursement. The Cambridge office also has a large kitchen where you can get snacks throughout the day. The daily allowance for expenses will be capped at $75 USD and anything over this amount will not be reimbursed.
How should I get from the airport to the hotel?

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When you arrive in Boston, we recommend taking a taxi to the hotel. There are taxi stands at every terminal so you shouldn’t have any trouble getting one. It’s about a 15 minute ride (without traffic) from the airport to your hotel. Be sure to save your receipt as you will be able to submit an expense report to be reimbursed for the ride.
Is there anything I need to do to prep for my trip to the United States?

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Before leaving for Cambridge you will need to go online and register with US Customs and Border Protection. HubSpot will reimburse you for the this cost so be sure to keep your receipt! .
If I am traveling to Cambridge for my first day, where and when should I pick up my laptop?

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If you are joining us from a global office, you will have the option to pick up your laptop at your home office. If you aren’t able to go to your home office before you come over to Cambridge, no worries! We’ll be sure to have a machine ready for you here.

OUR COMPANY

Learn About Your Onboarding

NEW HIRE PROJECT

 

The Project gives Sales and Customer Success HubSpotters the opportunity to demonstrate their ability to help companies grow using HubSpot. They begin by thinking of a good-fit business for Inbound and HubSpot, and then develop a buyer persona, create content and conversion paths, lead nurturing workflows, CRM views, sequences and more - everything needed for a successful growth strategy.  The project is then presented to members of the Learning and Development team and the new hire's manager. This is a measure of a new HubSpotters’ ability to communicate the value of our product and tell a story about how inbound growth strategies helped them grow a business. 

ADVICESPOT

 

You'll find that your journey through your onboarding experience will be jam packed with learning and growth. No matter how long you've been with HubSpot, you'll find that you learn new things every day. To get the most out of your learning journey , here are some things we wished we knew on our first day. 

 

OUR CULTURE 

The culture of a company doesn't just attract amazing people, it amplifies their abilities and helps them do their best work. Our culture code is part who we are, and part who we aspire to be.

 

READ MORE FROM OUR CO-FOUNDER

OUR HEADQUARTERS

Still looking for more ways to prepare?

 

 We will ask you to get Inbound certified when you arrive for training, but getting ahead is never a bad idea.

If you have some time to dedicate to getting certified, take advantage!

 

Follow us:

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INBOUND CERTIFICATION

HubSpot's Inbound Certification course is a marketing training course that covers the fundamentals of the inbound marketing methodology. Learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.

 

GET INBOUND MARKETING CERTIFIED

INBOUND SALES CERTIFICATION

HubSpot's Inbound Sales Certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this certification course covers the basics of what inbound sales is all about.

 

GET INBOUND SALES CERTIFIED

OUR CUSTOMERS' SUCCESS

Nothing speaks more to the impact HubSpot makes for our customers than the customers themselves! Check out our Customer Case Studies for first hand accounts of the success our customers have seen from the help of our software.

 

 

DISCOVER THEIR  SUCCESS